Adidas Anthem Film
Creative Direction for the launch of Adidas Athletics 2016.
Working directly with Adidas HQ, my partner Andrea Gustafson and I launched the new line of Adidas Athletics with our creative concept: "Find Focus." Our insight into this concept was that top level athletes are not only physically strong, but mentally strong. The campaign included a 360 creative platform which we were responsible for: Creative concepting, 2 films for each A-list athlete, setting the design and photographic direction for the global markets, and social creative direction.
Adidas Athletics: Gareth Bale
We follow each athlete closely on game day on how they mentally prepare and how they focus, whether it be with friends, secret rituals or mantras, the viewer can glimpse the personal pre-game moment.
Adidas Iconic Conversation / Gareth Bale
With the iconic conversation films, we are taking a deep dive into the Athlete's mind. What they do what they say to prepare themselves mentally before a game. These films are found in the interactive homepage of Adidas.com, where the viewer has the option to engage with the athlete.